Control.com - Nerds in Control

You already know why the web is central component of any effective marketing campaign, whether you're engaging in product promotion or brand building:

• For years now, surveys have consistently shown that control engineers consider the web as their most important source of information.
• Unlike print, the delivery of an ad typically means that the ad appears before a reader, instead of being consigned to the "future reading" pile.
• The web is immediate, searchable, intensively cross-indexed and, as a result, saves significant time while providing a richer, more informative and relevant experience.

There is a BIG difference among web advertising venues today. "Hits" do not equate to buyers -- a deeper understanding of the quality and perspective of a readership is required to evaluate the effectiveness of a venue.

Years after the publication of Cluetrain, many companies still do not have an appreciation for the power of bidirectional communication with their marketplace. Rather than passively listen to a commercial sermon, users are turning to forums like Control.com for credible peer-based information critical to their work.

Unlike other sites, you know that active, specifying engineers are the users on Control.com - just listen in on the conversations. And they do talk!

• Well over 100,000 unique visitors each month.
• An average of 30 messages per day.
• Over 120,000 messages posted since our web launch in 1999.

But don't believe us, check out Alexa's rating of site "reach":

We invite your participation in Control.com:

• As an advertiser, your message appears as part of an important daily working tool for the automation community. To learn more, view our Control.com Media Kit.
• As a forum participant, your voice can be an example of your company's helpful posture in the field. To learn more, read our Posting Guidelines.
• As a syndication site, your company can bring Web 2.0 dynamic content instantly to your own website, harnessing the power of an existing active community.